THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
In banking, qualify of customer services plays a crucial role in the context of sustaining business growth. The relationship between a bank and its customers must be a permanent and enduring one, which needs to be maintained with good banking services. In this project, an attempt has been made to ascertained the level of satisfaction .of customers as regards banking services in Nigeria. It highlights the banks marketing strategies. The satisfaction level of the customers has been measured and the varieties of new services which influence the satisfaction level of the customers have been analyzed, the level of customer services and satisfaction has been determined with the varieties of services provided by the banks in Nigeria. The study adopted a survey research design and with the aid of convenient sampling techniques, thirty-six (36) participants who are staff in First Bank of Nigeria Plc was enrolled for the study. A well structured questionnaire was issued to the respondent of which a total of Thirty (30) responses were received and validated for the study. Data was analyzed using simple percentage as well as frequencies and table. Hypothesis test was conducted using Pearson Correlation and Regression statistical tool (SPSS v.2.3). Findings from the study revealed that service quality is an excellent technique for enhancing customers’ satisfaction level and loyalty to the organization in today’s competitive environment. Findings indicate that service quality and all its dimensions such as tangibles, reliability, assurance and empathy have significant and positive association with satisfaction and loyalty of customers towards their respective financial service providing organizations.The study therefore recommends that financial institutions must adopt a win-win service quality strategy through which they provide value to the customer and customer remains loyal to the organization.
Related Project Materials
ASSESSMENT OF SAWDUST ACTIVATED CARBON (SAC) IN THE TREATMENT OF AQUACULTURE EFFLUENT
ABSTRACT
This study is aimed at the assessment of sawdust activated carbon in the treatment of aquaculture effluent with various objectiv...
AN APPRAISAL OF THE ROLE OF GOVERNMENT IN POVERTY ALLEVIATION IN NIGERIA
ABSTRACT
The study was designed to assess the role of government in poverty alleviation in Kachia L.G.A, Kaduna state. From the NAPEP reg...
AN EXAMINATION OF THE IMPACT OF LOCATION ON RENTAL VALUES OF RESIDENTIAL PROPERTIES
Background to the Study
Consumption and investment are both valid reasons to own residential real estate (Kee, 202...
IMPACT OF RADIO NIGERIA AWARENESS CAMPAIGN ON GLOBAL WARMING
Abstract
The aim of embarking on this study was to provide a well detailed account on...
LECTURERS’ AWARENESS, READINESS, SELF-EFFICACY AND INTENTION TO ADOPT MICRO-BLOGS FOR TEACHING AMONG UNIVERSITIES IN KADUNA STATE, NIGERIA
ABSTRACT
This study was designed to investigate lecturer‟s awareness, readiness and level of self-efficacy as determinant of micro-blogs...
THE EFFECTS OF NIGERIA PIDGIN ENGLISH ON STUDENTS OF TERTIARY INSTITUTION
ABSTRACT
The aim of this study focused on the effects of Nigerian Pidgin English in university c...
THE ROLE OF EARLY CHILDHOOD EDUCATION IN TEACHING EQUALITY
ABSTRACT: This study examines the role of early childhood education in teaching equality among young children. Objectives include evaluating c...
EFFECTIVE TRAINING AS A TOOL FOR IMPROVING BUILDING SERVICES IN ENGINEERING PRACTICE
ABSTRACT
It has being observed over time that there are problems associated with the quality of designs and execution of jobs within the...
EFFECT OF GOVERNMENT EXPORT PROMOTION POLICIES ON THE DEVELOPMENT OF EXPORT BUSINESS IN NIGERIA (A CASE STUDY OF THE NIGERIAN EXPORT PROMOTION COUNCIL)
ABSTRACT
The introduction of government export promotion policies in the development of the export business In Nigeria,...
EFFECTIVE PERSONAL SELLING STRATEGIES AND ITS IMPACTS ON THE MARKETING OF INDUSTRIAL PRODUCTS
BACKGROUND TO THE STUDY
Marketing has been defined differently by different scholar...
